Reality TV Takes a Strange Turn

It had to happen, in its evolution reality TV starts to make inroads where there were none before, even to species who don't watch TV and have little to no consumer buying power. I give you: Meow Mix House. 10 cats, from shelters across the country, compete to win the coveted position of VP of R&D for Meow Mix. Sadly, the cat from Philadelphia, Belle, was the first one voted off. No tears thhttp://www.blogger.com/img/gl.link.gifough, this just means she was adopted by a family from her hometown. However, she'll enjoy less time in the kitty heaven digs, which we can all visit via webcams. And each cat has their own blog. I wonder how they adapted the keyboards to accomodate the paws?
Before owning my own cat I'd find this to be complete lunancy. Now it is still a little crazy, but hilarious... and really good marketing. I wish I worked in cat or dog food marketing. People love their pets. How hard is it when all you have to do to get attention is find an adorable pup or kitten and make them your cover girl?
Post Script: Aaahh, you must watch one of the episodes of Meow Mix House, just for the goofy intro and jingle.